About Us



The Linen Company was started in January 2012 having its registered office in The Sharjah Airport International Free Zone (SAIF Zone) in UAE and its Head Office in Dubai, UAE. We specialize in Bed Linen, Bath Linen, F&B Linen & Uniforms and cater to Hotels, Restaurants, Hospitals, Retail Stores and the entire Hospitality Industry. A one - stop shop to all your Linen needs ..

Our Products are made in 3 Countries - India, Pakistan & China. We have Airjet looms in all 3 Countries for the best weaving quality. The best quality control and lab tests at all stages of the manufacturing process. The finished goods are shipped to our Dubai warehouse for stocking. We export to various Countries like Africa, Far East, Malaysia, Parts of Europe, UK & USA either from the Dubai stock or directly from either of our 3 Factories.
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Our Network:
We have our distributors in various Countries.
Mr. Paul Good of Opulent Essence LLC handling the USA market and is based out of New York.
Mr. David Ndayisenga handling the Africa market and is based out of Kenya.
Mr. Amir Noel handling the Far East market.
And various others handling Malaysia, UK, and various parts of Europe.

Mr. Amit Lall - Chairman & Managing Director

Amit Lall age 40 - has 22 years of experience in Marketing, Sales & Business Development. An innovative and creative thinker, who chose to do things differently, Amit started working at the young age of 18. His experience lies in various fields ranging from the Service & Hospitality Industry to the Medi0a & Advertising Industry, from the Manufacturing field to the Sales & Marketing field. Having a varied understanding of every department from Human Resources, Administration, Finance, Costing, back-end Operations to Sales, Marketing, Promotions, Advertising, Training and complete Management Solutions, Amit views himself as a troubleshooter as well, and most of the reorganizations initiated by him have come to fruition.

His creative mind also pulled him toward Indian cinema where he assisted film Director Mr. Mahesh Bhatt, did his acting course from Kishore Namit Kapoor's Acting Institute and also gained knowledge in film production working with Shraddha Entertainers Pvt. Ltd. that produced Hindi movies. Amit went on to be the youngest General Manager in a renowned Publication – The Chitralekha Group (No.1 Gujarati Magazine in India) and later became the Vice President of Webpercept – the Web-Initiative of Percept Advertising – one of the leading advertising companies in India. He further expanded his mind to plastic manufacturing – Director with ITL Group & Head of A&E Hangers (TYCO group - Leaders in Plastics in the U.S) – in India. He left them in October 2003 when he decided to pursue his "Dream Project" – The Dhobi Express.

He is the founder of The Dhobi Express. This concept was Amit's brain child. It was conceived by him in October 2003. While travelling across U.S.A. and Europe, he saw how professional and organized the Laundry & Dry-cleaning sector was as compared to India. It was then that Amit conceived the concept of The Dhobi Express. The first of its kind concept in India of free pick - up and delivery laundry services from your doorstep without any retail outlet and only a centralized laundry factory. Over the past 9 years this has become a Private Limited company with 3 divisions – Retail, Institutional Laundy services for Hotels, Hospitals, etc & Turnkey projects & consultancy.

Amit went on to become the Group Laundry consultant to The Hashoo Group in Pakistan – to centralize their 9 Marriott & Pearl Continental 5 star Hotel laundries across Pakistan (June 2010 – June 2012) Amit's 9 year expertise in Laundry and Linen was the birth of The Linen Company in January 2012.

Apart from his professional pursuits Amit is also passionate about the work he intends to carry out under his newly formed NGO "United Force of India", which was conceived post the 26/11 terror attacks in Bombay. This was when he took on a "One Man Mission" to spread the message of "Peace & Unity" and drove all alone around the periphery of India for 118 days starting on our Republic Day, 26th January 2009 and completing it on 23rd May 2009, covering 28 states and 20,400 kms. He was supported by Mr. Ratan Tata & the Taj Group of Hotels and also by Hyundai Motors India Limited and various NGO's from different states as he drove along like Round Table India, Rotary Club, Lions Club, etc. It was a thanksgiving to the brave soldiers of our Country and to unite the youth and people of different states to form a stronger united India. He got tremendous support from the media who helped spread his message across the country. He was called to the Rashtrapati Bhavan to meet General Deepak Kapoor (Chief of the Indian Army) to applaud his brave selfless mission. Such a mission was never undertaken by any alone man in India which gained Amit a place in the LIMCA Book of Records, who presented him with a National Certificate and have mentioned this record in the 2010 edition of their book.